![]() ![]() Can this strength reduce or remove this threat?.Take a look at each strength and map them against each threat. You’ll look to conclude in this box a few actions that directly enhance your opportunities by using your strengths.Īvoiding or mitigating the threats facing a business can be crucial to success, which is the purpose of this relationship evaluation. What actions do we need to take to make use of the strength?.Can this strength be used to take advantage of the opportunity?.Compare each strength against each opportunity and ask yourself: The relationship between your internal strengths and external opportunities looks at how to take advantage of the opportunities using your strengths. Remember, it’s fine that not every part of your SWOT will link to every other part. We’ll add some new sections into the framework to begin to form four relationships. Now it’s time to begin forming the relationships that will give you clear actions. If you’ve not completed a SWOT before, go to the Ultimate Guide to SWOT Analysis.Īt this point you’ll have a SWOT that looks something like this: If you’re like to learn a little more before we start, check out our Introduction to TOWS Analysis before you read this.Ī TOWS Analysis looks like the above, and is about linking the different components of a SWOT together to come out with clear actions for you, your team or company.īefore you can complete a TOWS, you must have an updated SWOT. It’s a really great way to extend your SWOT Analysis. There’s a misconception about TOWS that it’s just a different acronym for SWOT, but it’s actually an evolution of SWOT Analysis.Ī TOWS Analysis is a way of taking a SWOT Analysis further, to provide actionable links between the different parts of your business and environment. ![]()
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